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THANKS.

Well, it turned back towards the impact on the iPhone because it’s an iPhone blog I didn’t expect such an influx from AAS!

As James said, there have been some quite astute comments. The 5800 does steal some of the swagger from the iPhone, especially as Nokia is positioning it as an affordable mid-level device. Apple – and everyone else – will have to step it up a gear.

But that’s not to say that Apple still don’t have a certain amount of special sauce that draws people to the iPhone specifically. It has a beautiful UI that’s appealing both to users, and to developers who (despite issues with the App Store) have a singular environment to code for, and a solid route to market.

I could go on, but I’ll just say again that it’s great that people have increasing choice between several very strong platforms. The mobile future is plural.

Thank goodness the smartphone/pocket computer marketplace is nothing like the PC market! A year from now there will be 3 or 4 mature operating systems to choose from, each with a healthy slice of the market and each with an impressive range of supported devices. They win, we win. What could be better?

There are some really thoughtful comments here… thanks to everyone who contributed.

@chris, the other thing the Tube will do is help people realize that the iPhone isn’t and never has been a high-end device. The 5800 is Nokia tossing the world a bone in touch screen form, a mid-tier device as everyone agrees that, feature-for-feature, outperforms the iPhone. It just reinforces Nokia’s foothold in the market by being able to put out what they consider a mediocre device, but even that device has dozens of one-ups over their competition. Makes you curious as to how silly a high-end Nseries touch device will be when its launched.

Per the message of the article, I agree that competition is good for all of the players involved and it’s finally starting to look like it’s going to be beneficial for the consumers like it was supposed to be all along.

Now that the 5800 is announced, it will represent two things. First, its the iPhone. Users will compare it on price first, where it wins. But it won’t steal iTunes users immediately. But I’ve already heard iPhone users speak of multitasking and imaging features they’ll be upgrading to with the 5800. So when Best Buy has it on the shelf for users to touch, it’ll soon be discovered as a much more powerful and capable device than the iPhone. It’ll fill the upgrade path to better hardware Apple refuses to provide. This is good for Nokia as well. Imagine the perception that’ll pervade when you learn you can replace the top of the line iPhone with an entry-level to mid-level S60/Nokia. It gives premium status to S60 as a smartphone platform, positions the iPhone as a higher priced neophyte’s device, and actually steals some of the iPhone’s swagger. It’ll force Apple to either improve or figure how to get more older, less tech savvy users to continue to choose its device.

I don’t think tech fans realise just how important rivals are for a product. Competitors don’t harm a product, they make the product better because competition forces manufacturers to work harder.

The best possible situation for phone user is to have lots of competitors none of whom dominate the marketplace, with market share constantly shifting between each other. It encourages everyone to make the best possible device they can, and sell it at the cheapest possible price too.

Nokia’s 5800 is launching for an unusually low price with an unusually high number of features. Why? Because it’s in competition with the iPhone. It’s because of the iPhone that Nokia fans will save money, and hopefully the 5800 will return the favour to iPhone fans by pressuring Apple into improving their product and/or lowering their prices too. In other words competition benefits people on both sides, because all the phones will get better as a result of it.

The one situation nobody should wish for is having one manufacturer dominating the marketplace, and thankfully that hasn’t happened with the phone world (even the mighty Nokia has never gone above 40% market share).

At the end of the day rivalry between products isn’t a war, it’s actually a mutually beneficial process where all products get better because of it. The only winner is the end user, who gets more and pays less.

I think I already answered on that question, more or less 😉 and sorry that post I didn’t meant to sound rude, actually I missed my breakfast today and therefore I’m in really bad mood whole day, I guess 😉

Anyway, S60 has evolved in something better and I am not talking abut cosmetic changes and the touch extensions only! The whole platform is greatly improved but without code break and loosing the backward compatibility which is exceptionally important for an average end user of the S60 platform. Most of the applications that we are currently using will work just fine on Tube although Nokia will provide tools that will help developers to optimize their existing and new applications for touch interface.

Nokia haven’t wasted two years of hard work on the 5th edition development for the tube only, this I just a first attempt to produce the touch based phone and we’ll get several new phones next year based on the same or similar user interface. Nokia is criticized a lot lately, on SF as well, mainly because of the lack of the high-end and somehow innovative phones but now it is obviously that they have been focused on developing the cheaper solutions for existing technologies to significantly reduce the price of the components and the end product.

I guess that you’ll agree with me Tube is typical high-end phone from the technology point of view but thanks to its pretty low price it falls into mid-range category which is significant engineering achievement! It took so long indeed, but from other hand there is no great achievement that is not the result of patient working and waiting!

Huge high-resolution screen, HSDPA, GPS, 3,2 MPX cam, DVD like 30 fps video, S60 5th edition, numerous different input methods, one hand usage, backward compatibility and all that for les than 300 euros for an unlocked free phone. I know it is not a power house like some of the Nseries phones but it is still respectable IMO! Who will really get android or iphone instead of this? Not to mention high-end touch that is on the way? Think about huge base, one billion fanatic Nokia users all around the world, what they’ll choose!? Switch to new brands and platforms or stay loyal to Nokia and Symbian!?

Nokia is HUGE, really huge, the biggest handset makers in the world AFAIK and S60 has lot of fans. Actually I am trying to say that Nokia is so HUGE that it is even not necessary to be the first or even to have the best product to win the race and if price will be acceptable I am pretty sure that Tube will be pretty successful product no matter is it good phone or not. iPhone is a nice example, it is hot mostly because of the huge apple fans base and the very strong marketing.

I also have to mention the multifunctional and multimode active standby which is also greatly improved and I think it is better than what the iPhone or Android offers at the moment although I accept that some of you will disagree with me.

Last but not the least it is great move from Nokia to avoid the direct comparisons to the iPhone. Its first touch phone is announced as the XpressMusic a typical mid range music phone with touch features.

Sorry 4 possible messy answer but I am in hurry really, my girlfriend waiting for me more than a hal hour and it can be deadly dangerous for me :]

Have a nice and long weekend James and Matt and genXhippie

Teo

It’s the software that I’m more interested to see for myself, if it doesn’t ‘feel’ as good as it looks I’ll be gutted!

Picking up your concluding thoughts regarding competition… I completely agree. 2008 has proven to be extraordinary year for the smartphone market and 2009 looks to be ever better, thanks mostly to the increased competition.

Teo, how do you explain the iPhones industry beating customer satisfaction surveys? I feel your answer might be quite telling…

I completely agree with you – I’m all for competition, and despite running a blog devoted to the iPhone, I’m not a “my platform right or wrong” person. There are many flavours of phones out there, and there’s always a trade-off to be made in working out what’s best for *you*.