Apple have announced the iPhone 3G S, and O2 have released their pricing for the phone, which will be available from June 19th.
If you’re thinking about getting an iPhone deal with O2, there is a page on Martin Lewis’ MoneySavingExpert site that looks at the monthly tariffs. But it’s well out-of-date now, so I’ve put together a quick guide highlighting the total cost of ownership for the new iPhone.
So whether you’re looking for Pay Monthly or Pay As You Go, read on for the cheapest way to get your hands on Apple’s shiny mobile, short of nicking it!
UPDATE: There are also articles covering iPhone deals with Orange and Tesco Mobile This article was last updated on January 7th, 2010.
This article is an updated version of my original article from May. It mostly covers Pay Monthly tariffs. PAYG pricing is covered at the bottom of the article.
There are still four monthly tariff bands at the moment.
Cost | £29.38 | £34.26 | £44.05 | £73.41 |
Minutes | 75 | 600 | 1200 | 3000 |
Texts | 125 | 500 | 500 | 500 |
All minutes are cross-network, and tariffs include unlimited voicemail and data. Depending on your chosen tariff and length of the contract (either 18 or 24 months), there may be an up front payment.
Please note: O2 have discontinued the 24 month £29.38 tariff.
Also, the 8Gb iPhone 3G is still going to be sold, but the 16Gb iPhone 3G has been replaced with the 16Gb iPhone 3G S.
Initial Cost of iPhone | Monthly Tariff | ||||
iPhone version | Contract Length | £29.38 | £34.26 | £44.05 | £73.41 |
8GB iPhone 3G | 18 | £96.89 | £96.89 | – | – |
8GB iPhone 3G | 24 | – | – | – | |
16GB iPhone 3G S | 18 | £184.98 | £184.98 | £87.11 | – |
16GB iPhone 3G S | 24 | £87.11 | – | – | |
32GB iPhone 3G S | 18 | £274.23 | £274.23 | £175.19 | £96.89 |
32GB iPhone 3G S | 24 | £175.19 | £96.89 | – |
Adding the initial cost of the phone to the monthly tariff (over the life of the contract), the total cost of ownership for each model of iPhone is as follows:
Total Cost of Ownership (over the length of the contract) |
Monthly Tariff | ||||
iPhone version | Contract Length | £29.38 | £34.26 | £44.05 | £73.41 |
8GB iPhone 3G | 18 | £625.73 | £713.57 | £792.90 | £1,321.38 |
8GB iPhone 3G | 24 | £822.24 | £1057.20 | £1761.84 | |
16GB iPhone 3G S | 18 | £713.82 | £801.66 | £880.01 | £1,321.38 |
16GB iPhone 3G S | 24 | £909.35 | £1,057.20 | £1,761.84 | |
32GB iPhone 3G S | 18 | £803.07 | £890.91 | £968.09 | £1,418.27 |
32GB iPhone 3G S | 24 | £997.43 | £1154.09 | £1,761.84 |
What can we see from this?
If you want an 8Gb iPhone 3G
- (I originally compared O2 pricing to AT&T halfing the cost to of an 8Gb iPhone to $99, but that’s not a fair comparison, esp. when TCO is taken into account. [thanks to RollEyes for reminding me of this]).
- Providing you can weather the up-front payment of £96, there’s no benefit at all in taking a 24-month contract. TCO is lower with an 18-month contract.
If you want a 16Gb iPhone 3G S
- On the four out of seven available tariffs, O2 has raised the price by just under £30, compared to the iPhone 3G.
- Providing you can weather the up-front payment of £87 or £185, there’s no benefit at all in taking a 24-month contract. TCO is lower with an 18-month contract.
If you want a 32Gb iPhone 3G S
- Providing you can weather the up-front payment of £96-£274, there’s no benefit at all in taking a 24-month contract. TCO is lower with an 18-month contract.
8Gb or 16Gb?
- You’re better off getting a 16Gb. A 16Gb iPhone is cheaper (in some cases significantly cheaper) over the life of an 18 month contract compared to an 8Gb iPhone over a 24 month contract.
- You can take a 16Gb (with an initial payment) on an 18 month contract, and it’s cheaper than an 8Gb on 24 month contract every time.
16Gb or 32Gb?
- A 32Gb iPhone is cheaper (in some cases significantly cheaper) over the life of an 18 month contract compared to a 16Gb iPhone over a 24 month contract.
- You can take a 32Gb (with an initial payment) on an 18 month contract, and it’s cheaper than a 16Gb on 24 month contract every time.
18 months or 24 months?
Except for the initial payment, at no point does taking a 24 month tariff save you any money.
How to have your iPhone a bit cheaper
But here’s a neat little trick. O2 Terms and Conditions allow you to drop your tariff by one tariff band after 9 months. Presuming you have enough minutes and texts on a cheaper bundle, you could (for example) drop down from the £73.41 tariff to the £44.05 tariff.
Total Cost of Ownership (dropping tariff at 9 months) |
Starting Monthly Tariff | ||||
iPhone version | Contract Length | £29.38 | £34.26 | £44.05 | £73.41 |
8GB iPhone 3G | 18 | N/A (can’t drop down) | £669.65 | £704.79 | £1,057.14 |
8GB iPhone 3G | 24 | £910.35 | £1321.44 | ||
16GB iPhone 3G S | 18 | £757.74 | £791.90 | £1,057.14 | |
16GB iPhone 3G S | 24 | £910.35 | £1321.44 | ||
32GB iPhone 3G S | 18 | £846.99 | £879.98 | £1154.03 | |
32GB iPhone 3G S | 24 | £1007.24 | £1321.44 |
The above table shows “monthly tariff” as the starting tariff when you sign up for the contract, and assumes you drop down by one tariff band for the remaining term of the contract, e.g. You sign up for an 18-month £44.05 monthly tariff, choosing a 16Gb iPhone , then after 9 months, drop down to £34.26. TCO over this contract length will be £791.90.
Savings over the contract term, compared to sticking with your starting monthly tariff, are therefore:
Savings (dropping tariff at 9 months) |
Starting Monthly Tariff | ||||
iPhone version | Contract Length | £29.38 | £34.26 | £44.05 | £73.41 |
8GB iPhone 3G | 18 | N/A (can’t drop down) | £43.92 | £88.11 | £264.24 |
8GB iPhone 3G | 24 | £146.85 | £440.40 | ||
16GB iPhone 3G S | 18 | £43.92 | £88.11 | £264.24 | |
16GB iPhone 3G S | 24 | £146.85 | £440.40 | ||
32GB iPhone 3G S | 18 | £43.92 | £88.11 | £264.24 | |
32GB iPhone 3G S | 24 | £146.85 | £440.40 |
Is there any way to get it cheaper?
Yep, there is another way: Affinity deals.
O2 provides mobile phone service to several large corporate firms, and has offered a “friends and family” deal to their employees. So, if you know someone who works for Lloyds TSB, McDonalds, Network Rail (and one other I can’t remember, sorry) then you can get 30% off monthly tariffs. That’s not just for iPhones, it’s 30% off any O2 tariff, and it’s valid for upgrades as well as new contracts.
The deal is called O2 Open, and can only be arranged in-store.
UPDATE: O2 have removed the O2 Open deal from the 3GS. Very poor. You can still use it for the 8GB iPhone 3G though. The exclusion may very well be temporary based on stock shortages (according to this forum post). The 3GS may be available under O2 Open again as of 19th July. I’ll let you know.
What about upgraders?
If you’re still using your original (2G) iPhone, then you’re probably out of contract now and can upgrade. Deals will vary depending on your monthly spend.
For current iPhone 3G customers, the story at the moment is that there’s no early break clause. If you want to upgrade, you’ll have to buy your way out of the contract. This is usually calculated as:
Monthly tariff x months remaining
Macworld has reported that:
It is our understanding that only “high value” customers will get a discount. These will most likely be customers on business or enterprise tariffs rather than individual owners.
In other words, it won’t be cheap plus you then have to buy a new iPhone 3G S.
What about Pay As You Go?
The 16GB iPhone 3G is no longer available.
The 8GB iPhone 3G now costs £349. Meanwhile, the 16GB and 32GB iPhone 3G S cost £449 and £549 respectively. Ouch!
I could understand the pricing if these were unlocked devices, but they are still locked to O2.
UPDATE – You can now get your PAYG iPhone unlocked straight away. You’ll lose the O2 Web n Wifi bundle on their PAYG iPhone deal, but if you’re planning to move to another network, that is irrelevant.
Top-up bandings available to PAYG iPhone customers are as follows (more details on O2’s website):
Cost | £10-£14 | £15-£29 | £30+ |
Minutes | 500 | 1000 | Unlimited |
The above table only shows one of several PAYG options – that one is “Favourite Place”. It doesn’t include any texts. Based on this tariff, we can work out a comparative TCO for a 12 month period.
Total Cost of Ownership (over 12 months) |
Monthly Top-up | ||||
iPhone version | PAYG Term | £10-£14 | £15-£29 | £30+ | |
8GB iPhone 3G | 12 months | £462.50 | £522.50 | £702.50 | |
16GB iPhone 3G S | 12 months | £560.4 | £620.4 | £800.4 | |
32GB iPhone 3G S | 12 months | £658.3 | £718.3 | £898.3 |
The table above assumes a top-up of the minimum amount, i.e. £10 on the £10-£14 top-up band.
PAYG customers get the Web bolt-on (unlimited browsing and Wifi) thrown in for 12 months. However, PAYG customers won’t be able to use their iPhone to tethering a computer (use the iPhone as a modem). Also, they cannot merge calls or use visual voicemail.
Conclusion
I thought prices were high but fairly reasonable for the iPhone 3G. But iPhone 3G S pricing seems excessive, and it seems like O2 is trying to gouge customers while they still have their exclusivity deal. Quite a lot of people won’t be out of their existing iPhone 3G contract until the end of 2009, at which point they may start to think, “Hmm, maybe I’ll hang on for the next iPhone, which’ll be out in June 2010.” At which point, O2 may no longer be the only carrier able to offer the device in the UK…